
Connie Bailey
Brand & Communications Lead | Fractional Marketing
Meet Connie, a storyteller, strategist, and communicator who believes every business has a story powerful enough to move people. For more than twenty-five years, she’s helped brands turn their ideas into stories that sell, blending creativity, emotion, and strategy to spark real connection and measurable growth.
Connie's Story
With a career that began behind a radio microphone, Connie learned early on how to engage audiences — not just through words, but through warmth, authenticity, and timing. That instinct grew into a lifelong passion for helping organizations communicate in ways that inspire trust, loyalty, and action. Whether she’s leading a brand launch, shaping marketing campaigns, or crafting the perfect message for a new audience, Connie brings clarity and heart to every project.
She’s known for her ability to bridge creativity with strategy, uncovering what makes a business unique and turning that into messaging that resonates. Her work has helped organizations across industries, from retail and manufacturing to media and non-profits, transform their communication into one of their greatest sales tools.
Her experience managing clients at a marketing agency gave her a front-row seat to what happens when creativity and consistency work hand in hand. Today, as a fractional marketing leader, Connie partners with growing businesses to bring focus and storytelling power to their brand. She helps leaders find their voice, communicate with clarity, and build stories that don’t just attract attention, but build relationships that last.
Areas of expertise
Marketing
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Brand storytelling and campaign creation
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Marketing strategy and creative direction
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Sales-focused copywriting and advertising
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Social media planning and engagement
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Visual branding and content alignment
Communications
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Message development and brand positioning
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Public relations and media storytelling
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Leadership and internal communications
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Community engagement and partnership building
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Tone-of-voice consistency and editorial strategy
Approach
Connie’s approach is simple: connection before conversion. She believes sales happen naturally when people feel understood, and great communication builds that bridge. Combining heart, humour, and insight, Connie helps brands show up authentically, speak with purpose, and make sure their story stands out for all the right reasons.
Contact
I'm always looking for opportunities to learn about your business and tell your story. Let's connect.